Hi again! You might remember me from my old blog www.bojanweb.com or probably not, I had only 4 posts there and stayed out of blogging for more then a year. Now I decided to get back to blogging and completely change my website and domain name.
The reason I changed domain name is because I wanted a shorter url. I always prefered more traditional gTLDs but good name are almost all gone. Before I started my blog I wanted that bojan.com, because it’s well known and established gTLD domain, and luckily for me it was on sale but unluckily for me they were asking a lot of money, I mean really a lot! Considering that all good names are already taken, I did some search on free domain names based on my name, and stumbled on that little .IO and it seemed like a satisfying domain name. And I <3 short domains!
I did some research if it was appropriate for a personal website or a blog and apparently a lot of techie folks is registering it among startups and companies.
In my particular case “Io” means also “I” in Italian language, and I’m from Italy. So that would be equivalent of using .ME domain for english people for blogs and personal websites.
Let me give you some infos about this cool little ccTLD based on my research if you are thinking of using it.
.IO is the Internet country code top-level domain (ccTLD) and it’s assigned to the British Indian Ocean Territory.1 Located in the Indian Ocean, the British Indian Ocean Territory is an archipelago south of India, about halfway between Africa and Indonesia. This area includes the entire Chagos Archipelago of 55 islands.
See that picture? That’s British Indian Ocean Territory , who wouldn’t like that his domain name is coming from a place like that! It’s beautiful! But sadly currently there are no indigenous habitats on these islands. In the 1960’s and 70’s, approximately 1,200 former agricultural workers in the Chagos Archipelago were relocated to Mauritius and the Seychelles. In November 2000 they were granted the right of return by a British High Court ruling. However, this ruling was overturned in 2008, finding no right for the natives to return. By November 2004, approximately 4,000 United Kingdom and United States military personnel and civilian contractors were living on the island of Diego Garcia in a joint naval support facility.23
Why is so popular?
.IO has existed since 1997, but in the last years became one of hottest domain names in tech industry. Propably thanks to Google I/O event which started its annual developer conference in 20084. For tech savvy users .IO can be used to substitute for the acronym I/O, or Input/Output, so .IO is particularly relevant to that audience. Because of that it’s quite popular among startups.
- .IO is ccTLD but Google’s ad targeting currently treats .IO as a generic top-level domain (gTLD) because “users and webmasters frequently see [the domain] more generic than country-targeted”.
- The .IO registry, The Indian Ocean .IO Domain Registry and Network Information Centre, switched its back-end to allow faster domain transfers and modifications. The Indian Ocean .IO Domain Registry and Network Information Centre now uses a standardized authorization code procedure that’s the same as .COM, .NET, and .ORG.5
- It’s just starting to become popular, which means it’s pretty likely you’ll get the name you want.
- It’s shorter then 3-letters gTLDs and easy to remember.
- It’s immediately recognizable by the tech and startup communities.
- Good for domain name hacks.
Should you use it too?
Well, that depends on your audience. As I mentioned before, .IO domain is recognizable by the tech and startup communities, if your website is in that category I see no reason for not using it. Otherwise if you are going for a wider audience, it’s probably better to stay with more traditional gTLDs.